Born and raised in Toronto, Canada, Dainty Diamond began as a dream that quickly became a reality.
Hi, I'm Jess, the founder of Dainty Diamond.
Dainty Diamond's jewelry story dates back to 30 years ago when my father entered the jewelry business.
With a love and passion for high-quality jewelry, he worked The Diamond Showcase (his jewelry company) every Saturday and Sunday for as long as I could remember. I was young, but i'll never forget begging my dad to try on every piece of jewelry he had.
Fast forward 20 years, where my dad consistently asked any one of his four children to join him in the jewelry business. As the determined young woman I am, I said no and decided I wanted to pursue my master’s degree and forge my own career path.
In 2019, I graduated from Western University with a Master’s of Media, Journalism and Communication. After studying and working in different jobs in the media industry for over two years, something didn’t feel right and I was ready to find a career that I was passionate and excited about.
Little did I know it was right in front of me this entire time.