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Our Story

Born and raised in Toronto, Canada, Dainty Diamond began as a dream that quickly became a reality.

Hi, I'm Jess, the founder of Dainty Diamond. Dainty Diamond's jewelry story dates back to 30 years ago when my father entered the jewelry business. 

With a love and passion for high-quality jewelry, he worked The Diamond Showcase (his jewelry company) every Saturday and Sunday for as long as I could remember.  I was young, but i'll never forget begging my dad to try on every piece of jewelry he had.

Fast forward 20 years, where my dad consistently asked any one of his four children to join him in the jewelry business. As the determined young woman I am, I said no and decided I wanted to pursue my master’s degree and forge my own career path. 

In 2019, I graduated from Western University with a Master’s of Media, Journalism and Communication. After studying and working in different jobs in the media industry for over two years, something didn’t feel right and I was ready to find a career that I was passionate and excited about. 

Little did I know it was right in front of me this entire time.
co-founder, jess fried

I understand the struggle of finding high-quality, gold and silver jewelry at an affordable price.

Dainty Diamond was born

- Jess

Our Brand Story

Dainty Diamond Was Born

As a young woman, I understand the struggle of finding high-quality, gold and silver jewelry at an affordable price. In 2020 when a friend asked me if we could get her a gold necklace, I told her it was no problem. 

After helping her find the perfect gold necklace, needless to say, I was inspired and Dainty Diamond was born. What started as a platform to engage with friends and family and to help them find the perfect earrings, necklace or any piece of jewelry they were looking for, quickly grew into a space to share these high-quality pieces with others. 

High-Quality Jewelry

We provide high-quality jewelry that always fits no matter what you're wearing, or where you're going. I am on a mission to help women look and feel their best every damn day. And what empowers women more than a great pair of earrings, their favourite necklace, or a special ring?

Dainty Diamond: gold and silver jewelry for every day, forever & more.  Dainty Diamond is a female-founded business built on trust, love, and 30+ years of passion for high-quality jewelry. We do it all and we love what we do. 

Thank You

 Thank you so much for visiting our website. We can't wait to help you find your forever piece. As a wise woman once said: "You can never have too much jewelry".